Your site is slow. And that's costing you money.
I'll check your Core Web Vitals in 24-48h and tell you what's slowing your site down. Start for free.
01 · Why it matters
A slow site converts less. And it ranks lower on Google.
Google directly penalizes slow sites: the Core Web Vitals (LCP, CLS, INP) have been a confirmed ranking factor since 2021. If your site loads poorly on mobile, you lose rankings.
Every extra second of load time reduces conversions by between 5% and 20%. What you see in analytics as "bounces" is often just people who got tired of waiting.
Most WordPress sites perform at half of what they could. Not because of WordPress, but because of heavy themes, accumulated plugins, unoptimized images and poorly configured caching.
Finding out what's slowing your site down costs you an audit. Living with it slowed down costs you every day.
02 · What's included
Technical analysis of your site against the Core Web Vitals.
External audit
Core Web Vitals analysis from outside your site. Without accessing the dashboard or installing anything.
- Core Web Vitals: LCP, FCP, CLS, INP/TBT, TTFB
- Mobile vs desktop comparison
- Improvement opportunities ranked by impact in milliseconds
- Render-blocking resources
- Unused JavaScript and CSS
- Unoptimized images (formats, sizes)
- Email report within 24-48h
Internal audit
With temporary access to the dashboard I review what can't be seen from outside: the database, the plugins, the server configuration.
- Everything in the external
- wp_options autoload: total size and heaviest options
- Accumulated expired transients and post revisions
- Object cache (Redis/Memcached) and PHP OPcache
- Largest database tables with overhead
- Active plugins with their size on disk
- PHP configuration: memory_limit, execution_time, OPcache
- Professional PDF report with score and remediation guide
03 · Start free
Send me the URL. Performance report in 24-48h.
No commitment, no sign-up, no card. If you then want me to optimize whatever comes up, that's a separate quote.
04 · How it works
Three steps, no surprises.
1. Give me the URL
Just your website address. I don't install anything, I don't need access to your dashboard.
2. I analyze the performance
Technical analysis against the Core Web Vitals (LCP, FCP, CLS, INP, TTFB) on mobile and desktop.
3. You get the report
In 24-48h: what's slowing your site down, how much each improvement would gain and how to apply them. Ranked by real impact.
05 · Frequently asked questions
What people ask me before taking it seriously.
What's the difference between the external and internal audit?
The external one measures the Core Web Vitals from outside, the same way Google does when it crawls your site. It detects what's slowing the site down at the frontend level: images, JS, CSS, render-blocking. The internal one requires access to the dashboard and reviews what can't be seen from outside: WordPress autoload, transients, revisions, object cache, OPcache, heavy tables. The external one finds a lot. The internal one explains why.
Isn't this the same as running PageSpeed Insights myself?
At the raw data level, the external audit uses the same Lighthouse API as PageSpeed (it would be dishonest to claim otherwise). What it adds is: translating the 30 technical suggestions into the 3-5 that move the needle for your business, a dated and comparable PDF you can show your boss or client, and a prioritized plan instead of a jumbled list. You're paying for interpretation and time, not for information you couldn't get yourself.
The internal audit does measure things PageSpeed can't see from outside: WordPress autoload, accumulated transients, object cache, OPcache, the real size of plugins on disk, server configuration. PageSpeed tells you "slow TTFB". The internal one tells you why: "12MB of autoload, 47,000 expired transients, no object cache". Without the latter, optimizing is just guessing in the dark.
What are the Core Web Vitals?
Three metrics Google uses as a ranking factor: LCP (how long the main content takes to load), CLS (how much the layout shifts while loading) and INP (how it responds to user interactions). Plus TTFB and FCP, which are complementary indicators.
Does this really affect SEO?
Yes. Google confirmed it in 2021 and it has been a ranking factor ever since. It's not the most important one (content still rules), but between two pages with equivalent content, the fast one always wins.
What's the typical improvement?
It depends on the starting point. On unoptimized WordPress sites, gaining between 30 and 50 points in mobile PageSpeed is common. Going from 90 to 95 is harder than going from 40 to 80.
What tools do you use?
Lighthouse via Google PageSpeed Insights (the same data search engines see) and additional analysis of the rendered page. The tool is the standard one; the value lies in interpreting the results and prioritizing correctly.
Can I optimize it myself afterwards?
Yes. The report explains what to optimize and how. If you'd rather I do it, that's a separate quote: caching, image optimization, JS defer, removal of unused CSS, etc.
Can the audit break anything?
No. It's a passive analysis from outside. Your site keeps working the same.
Is your website slow?
Start with the external one, which is free. If you want to go deeper, we'll talk about the internal one. And if what you need is someone to fix it, that too.
Want me to fix it for you? Web optimization →
Worried about security too? Security Audit →
And how about accessibility? Accessibility Audit →