WordPress WPO audit: your site is slow, and that's costing you money.
PageSpeed gives you a score. I tell you what's slowing your site down and in what order to fix it. If you'd rather start with a quick look, the analysis is free and instant.
01 · Why it matters
A slow site converts less. And it ranks lower on Google.
Google directly penalizes slow sites: the Core Web Vitals (LCP, CLS, INP) have been a confirmed ranking factor since 2021. If your site loads poorly on mobile, you lose rankings.
Every extra second of load time costs you conversions. What you see in analytics as "bounces" is often just people who got tired of waiting.
Many WordPress sites are slower than they could be. Not because of WordPress, but because of heavy themes, piled-up plugins, unoptimized images and badly configured caching.
Finding out what's slowing your site down costs a WPO audit. Living with it costs you every day.
02 · What's included
What I check in a WPO audit: Core Web Vitals, server and database.
Automatic analysis
Measures your site on mobile with Google data and tells you what slows it down. No dashboard access, nothing to install.
- Core Web Vitals: LCP, FCP, CLS, INP/TBT, TTFB
- Real-visit data from Chrome, if your site has traffic
- Improvement opportunities ranked by impact in milliseconds
- Render-blocking resources
- Unused JavaScript and CSS
- Unoptimized images (formats, sizes)
- Instant result, on screen
Internal audit
With temporary access to the dashboard I review what can't be seen from outside: the database, the plugins, the server configuration.
From €390, depending on the size of the site. Report within 24-48 working hours. If you then hire me for the fix within the next 30 days, I deduct the audit from it.
- Everything in the automatic analysis, reviewed by me
- Mobile vs desktop comparison
- wp_options autoload: total size and heaviest options
- Accumulated expired transients and post revisions
- Object cache (Redis/Memcached) and PHP OPcache
- Largest database tables with overhead
- Active plugins with their size on disk
- PHP configuration: memory_limit, execution_time, OPcache
- PDF report with what matters first: what to fix, why and in what order
03 · Start free
Enter the address and see it now.
No sign-up and nothing touched on your site. If what you see worries you, send me the result and I'll tell you what I'd do. Replying costs nothing.
04 · How it works
Three steps, no surprises.
1. Give me the URL
For the free analysis, just the address. For the internal audit, temporary dashboard access.
2. I analyze the performance
Core Web Vitals (LCP, FCP, CLS, INP, TTFB) on mobile. In the internal audit, desktop too and everything inside WordPress.
3. You get the report
The free analysis, instantly. The internal audit, in 24-48h: what slows your site down, how much each improvement would gain and how to apply them, in order.
05 · Frequently asked questions
What people ask me before taking it seriously.
What exactly is a WPO audit?
WPO (Web Performance Optimization) is everything that makes a site load and respond fast. A WPO audit measures where that time is lost on your site (Core Web Vitals, server, database, plugins) and tells you what to fix first. A speed test gives you a score; a WPO web audit gives you a work plan.
What is the difference between the free analysis and the internal audit?
The free analysis measures Core Web Vitals from the outside, just as Google does when it crawls your site. It detects what slows the site down on the frontend: images, JS, CSS, render-blocking. The internal audit requires dashboard access and reviews what cannot be seen from outside: WordPress autoload, transients, revisions, object cache, OPcache, heavy tables. The analysis finds a lot. The internal audit explains why.
Isn't this the same as running PageSpeed Insights myself?
The free analysis uses the same Google data as PageSpeed (it would be dishonest to say otherwise). What it adds is keeping the improvements that save the most time, explained without jargon, alongside security and accessibility. In the internal audit I review it myself: out of 30 suggestions, the 3-5 that move the needle for your business, with a plan in order. There you pay for interpretation and time.
The internal audit does measure things PageSpeed can't see from outside: WordPress autoload, accumulated transients, object cache, OPcache, the real size of plugins on disk, server configuration. PageSpeed tells you "slow TTFB". The internal one tells you why: "12MB of autoload, 47,000 expired transients, no object cache". Without the latter, optimizing is just guessing in the dark.
What are the Core Web Vitals?
Three metrics Google uses as a ranking factor: LCP (how long the main content takes to load), CLS (how much the layout shifts while loading) and INP (how it responds to user interactions). Plus TTFB and FCP, which are complementary indicators.
Does this really affect SEO?
Yes. Google confirmed it in 2021 and since then it has been a ranking factor. It isn't the most important one (content still rules), but between two pages with similar content, the faster one has an edge.
What's the typical improvement?
It depends on the starting point. On unoptimized WordPress sites, gaining between 30 and 50 points in mobile PageSpeed is common. Going from 90 to 95 is harder than going from 40 to 80.
What tools do you use?
Lighthouse via Google PageSpeed Insights (the same data search engines see) and additional analysis of the rendered page. The tool is the standard one; the value lies in interpreting the results and prioritizing correctly.
Can I optimize it myself afterwards?
Yes. The report explains what to optimise and how. If you'd rather I do it (caching, images, JS defer, unused CSS...), I'll send you a fixed quote and, if you hire me within the next 30 days, I deduct what you paid for the audit.
Can the analysis break anything?
No. It's a passive analysis from outside. Your site keeps working the same.
Do you do audits for agencies?
Yes, white-label. I deliver the report to you and never talk to your client. If you then want me to fix things, I do that behind the scenes too.
Every day it stays slow, you lose visitors.
The WPO audit tells you what's slowing your site down and in what order to fix it. If you'd rather start with no commitment, the free analysis is one click away.
Rather take a look first? Free analysis →
Want me to fix it for you? Web optimization →
Worried about security too? Security Audit →
And how about accessibility? Accessibility Audit →