Agencies hand you off to a junior. Cheap freelancers disappear mid-project. And AI generates code that looks good until something breaks and nobody knows why.
I've been building websites since 2000. I've seen Flash die, e-commerce explode, WordPress arrive, and now AI. What works, I adopt. What's smoke, I let pass.
When you hire me, you're not paying to try things out. You're paying for someone who has already solved your problem hundreds of times and knows exactly what to do.
2000
First web projects. Pure HTML, tables and frames. The internet was new territory.
2005
PHP, MySQL and the first CMS. The web starts to become dynamic.
2010
WordPress enters my life. First serious projects with the CMS.
2015
Specialization in WPO. Performance as a real competitive advantage.
2020
Core Web Vitals. What I was already doing becomes Google's standard.
2025
AI and automation. New tools, same principles. The foundation always matters.